The Pepsi Generation ..Where Are They Now?

Miss Back In The Day USA

What Ever Happened to the Pepsi Generation?

byJohn • November 20, 2011 • Branding,Leadership,Marketing,Strategy

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The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. But it wasn’t until the 1980’s that“The Choice of a New Generation”struck 14-24 year olds like a social tsunami.Michael Jackson, the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture.Coca-Colawas so taken aback by the success that they made a colossal error in judgment. They abandoned their century-old recipe and launched “New Coke”. The result was disastrous. It looked like Pepsi had won the Cola War. But they had won only a battle.

Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising. My view is that…

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