The first thing I do every day – even before I sit down to write to you, my friends – is I check the weather. As kids, when the radio man read the weather forecast woe betide anyone who spoke or rattled pots or slammed the door. There was a hushed almost religious silence for the reading of the weather.
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A Full History of DeSoto
Walter P. Chryslerintroduced DeSoto in the summer of 1928.
Chrysler’s announcement immediately attracted 500 dealers. By the time DeSoto production was in full swing at the end of 1928, there were 1,500 agencies selling the premier 1929 DeSoto Six. Demand rocketed.
During the first twelve months, DeSoto production set a record 81,065 cars. DeSoto built more cars during its first year than had Chrysler, Pontiac, or Graham-Paige. The record stood for nearly thirty years.
The car name honored Hernando de Soto, the 16th century Spaniard who discovered the Mississippi River and had covered more North American territory than any other early explorer(editor’s note: the Chrysler people were probably not aware ofHernando de Soto’s evildoings).
As a moniker, DeSoto reinforced the…
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