10 Ways Marissa Mayer Is Reinventing Yahoo

PenneyVanderbilt

Yup, we have talked about her before.

For nearly three years, CEO Marissa Mayer has tried to reinvent Yahoo, the Web search and services company that reigned supreme in the early days of the Internet. But the incredible growth of Google’s search engine and Web advertising business drained away revenue that once would have been Yahoo’s. Mayer, a former senior Google executive, was recruited to put Yahoo back on track to growth. Reviews are mixed on Mayer’s performance so far. Some have said that Mayer has done little to fix Yahoo’s fundamental issues, pointing to the company’s poor financials and falling search ad revenue. Still others note that it took turnaround experts, including Apple co-founder Steve Jobs, several years before they could truly make a difference in their ailing companies. Despite the criticism, Mayer is persevering with a strategy she believes will lead to future success. This slide show…

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